Professional International Multilingual Brand Checking
Services
Marketing a new product or service is hard enough at the best of
times. Choosing a name can take months for your brand and a whole
lot of budget. Just imagine what would happen if after all that
work, you found that you couldn't market your product
internationally because it had all kinds of issues.
Here are just a few of the possible pitfalls:
- The name's already in use
- Your chosen brand name has an offensive meaning in your target
country
- The colours you have chosen are unlucky in the county of your
launch
- The brand name you've picked doesn't translate well and the
meaning is changed
- Your product is culturally offensive
Lots of really big companies have already made these mistakes.
The list is long - Coca-Cola, Pepsi, Fiat, Schweppes, Kentucky
Fried Chicken.
All the hassle with marketing, PR, merchandising and production
could have been saved if only they'd used our "International Brand
Checking Service".
International Brand Checking Service
The service is simple. We give ten in-country linguists a list
of 20 questions about your brand or name, you can either supply
them yourself or we have a standard set of questions you can use.
Our multilingual staff go though the list and research the answers
for you. All our brand checkers live in country so have an in-depth
knowledge of the country and culture.
We'll send all the completed questionnaires back to you to help
you make your decision. If you then need further questions, we can
help you with that too.
Each brand check includes ten linguists answering 20 questions
for one language.
To order this service email enquiries@appliedlanguage.com
or call +44 (0)845 367 7000 from the UK or +1 (800) 579 5010 from
the US.