Localizing your Search Engine Optimization, as well
as your website content, makes perfect sense to increase your web
traffic. SEO is vital to the role of any online marketing
executive but how do you ensure that your search rankings are high
in other countries?
We offer a number of services relating to SEO which can be used
individually or as a packaged service - ideal for anyone who wants
to maximise their online presence in other languages and in new
geographic locations.
Multilingual keyword research
Multilingual keyword research can be done in several ways;
by translating your existing English keyword list or by creating a
new keyword list using an English site as reference. What we
aim to do in each case is identify the highest searched and more
lucrative keywords that your website should contain, so that you
rank highly in search engines such as Yahoo! and Google.
Metadata optimizing
This involves optimizing current web page metadata with
the keywords identified in the keyword research, including the page
title, a 150 character description and a list of keywords that the
page is targeting.
PPC campaign adverts
We'll translate your Pay Per Click (PPC) adverts, to
ensure you drive as much traffic as possible from other language
sources to your website and your dedicated language-specific
landing pages.
Brand checks
We can undertake research in a specific region, country or
language that you want increased presence in, to provide
information on the positioning of the brand within the specific
market place and how it compares to competitors. Our research
will also highlight any confusion that your brand could potentially
cause, due to cultural differences - avoiding any expensive (and
potentially embarrassing) rebranding further down the
line!
Localization checks
In addition to checking that your content is correct,
we'll localize it by running checks on the design, colour use and
layout of any website to ensure it is culturally aware and
therefore won't result in a significant bounce rate.
Post editing of machine translation (PEMT)
PEMT is
ideal for translating articles that you plan to submit to other
websites for the sole purpose of creating in-bound links and other
low value content. These articles are written with search
engines in mind, not the reader, so high quality translation is not
essential to boost rankings.
Long tail keyword validation
Google AdWords recommends being aware of long tail keywords that
are not part of a PPC campaign but are vital to gaining quality
customer referrals. If you don't have sufficient knowledge of the
language then there is a risk that you could waste money on words
that don't convert. We can engage an experienced SEO linguist
to review these keywords, to make sure they will be effective.
Landing page localization
Rather than translating an entire website, we can localize your
existing English landing pages to make sure they work hard to drive
your conversion rates in overseas markets.
We look at the suitability of the design and phrases you use
within your English version, with respect to your new market and
adjust the localized version accordingly.
Since there are many things that "do not translate" well for
non-English web users, this can even extend to where certain links
or call to actions are placed within your web page. We do this
by using in-country linguists who know the local market to make
sure your landing pages are optimised to return the best conversion
rates possible.
Directory submissions
We can submit any website to relevant directories in a
particular language to increase the number of links coming in to
your site. We can also research and create the target list of
directories for you, to save you time.
Article and blog post copywriting or translation
Having blogs in various languages will maximize your web
presence. We can translate or even create blog copy in other
languages on your behalf. If you prefer to translate them
yourself, we can provide a proofreading service to avoid any
translations that don't make perfect sense.
To find out more about any aspect of our search engine
optimization service call +44(0)845 367 7000 from the UK or +1
(800) 579 5010 from the US or email enquiries@appliedlanguage.com
You can find out more about how to help your website perform
better in other languages by reading an article we've written on
multilingual SEO.