Marketing Translation Case Studies
Multilingual Brand Check
What do you do when you want to take a brand international? English speaking countries are pretty straight forward but what about non-English speaking countries? Where on earth do you start? One of the main issues for any company taking their first steps into the international market is whether their brand name and values will ‘translate’ into new countries and markets. Huge errors have been made in the past by giants of branding who should know better.
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